Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest. In a move that could be…
Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what’s already lost in online video advertising. Creating work that people will pay attention to requires an entire…
While we have removed some text from this article it is still fairly long but there is a lot of relevant information that people may find interesting. May 21, 2015 (Toronto, ON) Tom Pentefountas, Vice-Chairman,…
Here are a few excerpts from an interesting article on digital advertising: Brands are taking their automated digital ad buying operations in-house, and they’re doing so swiftly In-house spend is the fastest growing category in…
Our entertainment now comes from “Valleywood,” which, as Rany Ng, Google’s director of product management for video advertising, explained in her NAB keynote address, is the merger of Hollywood and Silicon Valley. Valleywood means change:…
Advertising agencies that specialize in online video enjoyed a pretty solid 2014. Not only were sales up, but the most talked-about advertising videos all started online. The medium gives creatives the freedom to push their…
Advertisers can zero in on the good stuff with Google Preferred, buying ads on the top five percent of YouTube’s inventory. Plus, that buy now comes with a guarantee. While other video destinations pitch their…
Adap.tv Australia and New Zealand Mitch Waters Digital players are emerging as traditional TV’s biggest competition from both an audience and an advertising perspective and are being very aggressive as well. Reports of Facebook and…
It’s clear: attribution is a hot topic for brands and agencies alike. But how does it really work, where do you even begin to tackle it and how do you know if your approach is…
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