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Category: Advertising

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Facebook paid to have first-rights to series

  • August 13, 2017

Two companies said they were paid between $10,000 to $25,000 per episode for their shows. They’ll also receive 55 percent of the ad revenue while Facebook takes the rest. In a move that could be…

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  • Advertising
  • Networks
  • Uncategorized

Kaltura’s Open Source Video Platform

  • November 20, 2015
  • Tagged as: open source, SaaS
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  • Advertising
  • Internet Economy

Branded Content and Programmatic Are the Future of Online Ads

  • July 3, 2015

Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what’s already lost in online video advertising. Creating work that people will pay attention to requires an entire…

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  • Advertising
  • Business
  • Canadian Content
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CRTC News Release on the Changing State of Television and Advertising

  • May 22, 2015

While we have removed some text from this article it is still fairly long but there is a lot of relevant information that people may find interesting. May 21, 2015 (Toronto, ON) Tom Pentefountas, Vice-Chairman,…

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  • Advertising
  • Internet Economy
  • Marketing

Brands Are Swiftly Taking Automated Digital Ad Buying Operations In-House

  • April 23, 2015

Here are a few excerpts from an interesting article on digital advertising: Brands are taking their automated digital ad buying operations in-house, and they’re doing so swiftly In-house spend is the fastest growing category in…

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  • Advertising
  • Content
  • Distribution
  • Internet Economy

NAB 2015 Keynote: Google Sends Greetings From ‘Valleywood’

  • April 15, 2015

Our entertainment now comes from “Valleywood,” which, as Rany Ng, Google’s director of product management for video advertising, explained in her NAB keynote address, is the merger of Hollywood and Silicon Valley. Valleywood means change:…

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  • Advertising
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The State of Online Video Advertising 2015

  • March 31, 2015

Advertising agencies that specialize in online video enjoyed a pretty solid 2014. Not only were sales up, but the most talked-about advertising videos all started online. The medium gives creatives the freedom to push their…

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  • Advertising
  • Business

YouTube Brass Pitch Google Preferred at Brandcast

  • March 25, 2015

Advertisers can zero in on the good stuff with Google Preferred, buying ads on the top five percent of YouTube’s inventory. Plus, that buy now comes with a guarantee. While other video destinations pitch their…

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  • Advertising
  • Industry News

Digital players are emerging as traditional TV’s biggest competition

  • March 4, 2015

Adap.tv Australia and New Zealand Mitch Waters Digital players are emerging as traditional TV’s biggest competition from both an audience and an advertising perspective and are being very aggressive as well. Reports of Facebook and…

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  • Advertising

Algorithmic modeling is essential for solid advertising performance insights

  • March 4, 2015

It’s clear: attribution is a hot topic for brands and agencies alike. But how does it really work, where do you even begin to tackle it and how do you know if your approach is…

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